The Sunk Cost Fallacy

By SSW | 13/04/2017 |

The sunk cost fallacy is in action every time you: Sit through a long boring movie even if you decided after the first half an hour that is was terrible Finish a meal that tastes bad and after you’re already full Continue a bad relationship or friendship, purely because of the time and energy you’ve…

Read More

Seven Tips to Being a Great Product Owner

By SSW | 10/09/2016 |

Every software product in development has a Product Owner who is in charge of supplying the requirements, and it is often misunderstood how important this role is. You can have the best engine in your car (the development team), but if you steer in the wrong direction, you’re not going to get to your destination.…

Read More